Fortune launched Wednesday a new website, new newsletters, a paywall and a new app.
Of the redesign, Fortune CEO Alan Murray said, “Fortune will be 90 years old next month, and we are in the midst of a massive reinvention that we believe will propel us through the next 90 years.”
Online, an on-demand video hub will serve as an immersive, curated destination for Fortune’s exclusive videos. The app will feature curation, newsletter subscriptions, and every story from Fortune’s print magazine and website.
Some stories on Fortune.com will be behind a registration wall. In February, Fortune plans to launch a tiered subscription model, beginning at approximately $1 per week.
The three tiers are:
- Digital Access, which includes all of Fortune’s journalism online and through the app at $49/year, or $5/month;
- Access Plus+, which includes all digital access, plus early access to Fortune list data, quarterly Investor Guides, and home delivery of the print magazine with annual subscription at $99/year, or $11/month; and
- Premium, which, in addition to everything included in Access Plus+, will include the video hub, a monthly conference call, and a premium Fortune Analytics newsletter, for $199 annually, or $22/month.
The upgraded print magazine will have more stories per issue, a revamped design aesthetic harkening back to Fortune’s early days, a thicker cover, and higher-quality paper stock. The number of print issues will drop to 10 a year, down two.
Fortune editor-in-chief Clifton Leaf said, “It has been an extraordinary privilege to create, hand in hand with my brilliant colleagues, a bold new design of this print magazine—one that captures in an even deeper sense Fortune’s longstanding passion for art, photography, and style.”