Fortune launches Fortune Connect aimed at mid-tier executives

Fortune is launching an online learning platform and community called Fortune Connect that will target mid-tier, vice president and senior manager executives costing $2,500 per person, reports Kayleigh Barber of Digiday.

Barber reports, “The membership to Connect is priced at $2,500 per year per person, with an option for companies with 50 or more approved employees to have an enterprise discount.

“Fortune senior editor Ellen McGirt, who helped to create the content for the new platform, said Connect will create regularly updated programs around three main subjects: Leading in a purpose driven world, the shift towards stakeholder capitalism and diversity and inclusion through an anti-racist lens.

“But unlike certificate programs or online education services, Connect will not have a limited time frame for participation. Participants are able to stay connected and learn from their peers for as long as they like until they move up to the c-suite level and can graduate into Fortune’s other bottom-of-the-funnel conferences and franchises.

“To start, there will be an online library of repurposed recorded conference content and a weekly newsletter. And a few weeks into October, virtual meet-ups, participatory events and ‘sprints,’ or condensed lessons of important topics, will kick off as well, McGirt said.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.