Fortune magazine, which last week was criticized by the business school at the University of North Carolina at Chapel Hill for its list of the top business schools in the country, issued a correction.
The correction stated, “Last week, CNNMoney.com published ‘Top 50 Business Schools for Getting Hired.’ The data for the list was provided by an outside vendor, Quacquarelli Symonds Ltd. Upon our publication of the feature, we were alerted to potential flaws in the provided data and the data survey methodology. These flaws in methodology may have resulted in University of North Carolina’s Kenan-Flagler Business School and Boston University being omitted from the list. CNNMoney.com regrets the error, and apologizes to its readers and the business schools involved. The list has been removed from the site.”
A story in the Daily Tar Heel, the student paper at UNC, stated, “According to information posted on the school’s Web site, QS stated that Kenan-Flagler was not included in the list because they confused the school with N.C. State University’s College of Management.
“QS officials also that said they did not contact any representatives from the school and that they used out-of-date data collected for a different purpose when creating the list.”
Disclosure: As a business journalism professor at UNC, I work regularly with professors from the business school on various projects.
