Forbes introduced a new content management system last week with its website redesign that uses artificial intelligence, reports Kayleigh Barber of Folio.
Barber writes, “However, it’s the AI element that Zalatimo expects the writers and contributors to be most excited about.
“‘Having tools that are leveraging the wealth of insights and expertise as publishers and as editors and as writers, and being able to integrate that very seamlessly and progressively into the platform actually allows them to become better writers,’ he tells Folio:.
“Zalatimo says that when writers and contributors log into Bertie, the publishing platform will analyze which topics the author likes to cover and then it will search to see if there are any related subjects that are trending. If so, Bertie will check to see if any other Forbes writers are covering that topic; if not, it will recommend that topic to the writer as a story subject. Additionally, the publishing platform will also analyze what’s been working and what hasn’t in terms of engagement and will suggest ways for writers to enhance their work.
“‘Things like that; it’s really elevating the game for the contributors,’ says Zalatimo. ‘It really gives them a competitive advantage and makes the contributor for Forbes far more appealing and effective than being a contributor for anyone else.'”
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