Forbes launches subscription service for marketers

Forbes has launched a subscription service for marketers, reports Ray Schultz of Publishers Daily.

Schultz reports, “The paid leads-as-a-service offering will allow marketers to interact with their core audience through Forbes’ content.

“Brands can use Demand Engine to seek ‘guaranteed marketing-qualified leads, and to tap into our content, content studio and data resources to help them drive business,’ says Jessica Sibley, CRO for Forbes, speaking at a session at MediaPost’s Publishers Insider Summit.

“Forbes will work with partners on each campaign over the course of the subscription. It will capture data from audiences who engage with the content and deliver it to the partner.

“‘Every engagement will be custom-based on the target audience and time frame,’ Sibley adds.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.