Forbes has launched a subscription service for marketers, reports Ray Schultz of Publishers Daily.
Schultz reports, “The paid leads-as-a-service offering will allow marketers to interact with their core audience through Forbes’ content.
“Brands can use Demand Engine to seek ‘guaranteed marketing-qualified leads, and to tap into our content, content studio and data resources to help them drive business,’ says Jessica Sibley, CRO for Forbes, speaking at a session at MediaPost’s Publishers Insider Summit.
“Forbes will work with partners on each campaign over the course of the subscription. It will capture data from audiences who engage with the content and deliver it to the partner.
“‘Every engagement will be custom-based on the target audience and time frame,’ Sibley adds.”
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