Forbes.com rolls out follow bar

Forbes.com has added a follow bar that allows readers to follow specific writers and news topics.

Lewis Dvorkin, the chief product officer, writes, “You can follow our reporters and writers covering news beats that interest you; the topics and subjects you most enjoy; the people, places, companies, sports teams and colleges on our popular lists; and our AdVoice partners. Or, you can choose to let our experienced editors — not algorithms — make programming choices for you. The FORBES Follow bar is about forming a more personal relationship with the news and those who bring it to you.

“How does it work? Adjust your eyes downward a bit and you’ll see a series of up to 10 images at the bottom of your screen. Our pages are dynamic, which means what I see may be different from what you see. If you’re a registered user (you created a FORBES account or signed up with a social account) and already follow someone or something, you’ll see representative thumbnail photos. Roll over the photos and you’ll get recent headlines (usually within the last 15 minutes). If you’re a registered user who isn’t following yet, or you haven’t signed up for a FORBES account, the images you see will be channel specific and selected by one of our editors. This post is in the Business channel. The Technology channel will have a different set of images.”

Read more here.