Forbes.com aims to overtake CNBC in viewers

Forbes.com CEO Jim Spanfeller told Beet TV that the web site’s video could overtake business news cable channel CNBC in total viewers.

Spanfeller stated, “That’s one of our bulls eyes out there is the fine people at CNBC. The idea is, then again, they have a relatively limited reach. I mean, I think if you look at their numbers they might get about 300,000 viewers in a day, so there will be a lot more than 300,000 streams because presumably people are watching some number of things throughout the day. But nonetheless we think we can get to that kind of a level of reach in a year, year and a half, maybe even sooner depending how fast video gets adopted online.â€?

Forbes.com has developed a sophisticated and successful online video platform which produces a considerable amount of original content. It has a full blown television studio and production staff. Like CNET, it has been a pioneer among Web publishers who have made a strong commitment creating original video – and have delivered.

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