Forbes adding shoppable videos on its website

Forbes is working with KERV Interactive, a digital ad video platform, to create branded and shoppable content on Forbes.com, reports Sara Guaglione of Publishers Daily.

Guaglione reports, “The partnership means Forbes can offer advertisers an opportunity to market individual products throughout a video. Viewers can click on different items in a video, such as a pair of pants someone is wearing. A small window pops up in the video with shoppable links or additional information on that item.

“Forbes can also pull in other videos and social-media links outs from one video experience.

“Working with KERV, Forbes aims to increase engagement and time spent with content, while increasing shoppability for branded content and video ads.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.