Forbes is working with KERV Interactive, a digital ad video platform, to create branded and shoppable content on Forbes.com, reports Sara Guaglione of Publishers Daily.
Guaglione reports, “The partnership means Forbes can offer advertisers an opportunity to market individual products throughout a video. Viewers can click on different items in a video, such as a pair of pants someone is wearing. A small window pops up in the video with shoppable links or additional information on that item.
“Forbes can also pull in other videos and social-media links outs from one video experience.
“Working with KERV, Forbes aims to increase engagement and time spent with content, while increasing shoppability for branded content and video ads.”
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