Categories: OLD Media Moves

Florida paper to publish chamber content

The Daytona Beach News-Journal has signed a contract with the local chamber of commerce to publish the chamber’s content in the business section of its newspaper.

Aaron London of the paper writes, “The one-year contract allows the Chamber to expand its newsletter distribution and awareness about the organization’s role as an advocate and voice for local business, the release states. The News-Tribune’s average Wednesday distribution is 13,000, and an additional 500 copies will be distributed through the Chamber’s office. The publication’s digital version, news-journalonline.com, delivers an additional 20,000 impressions.

“DeLorenzo said as a local business organization, partnering with local businesses is always a priority.

“‘Reaching a local audience is always important to us,’ she said. ‘We strive to stick with our local print distribution.’

“News-Journal officials also see the partnership as positive from a business perspective.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.