The Financial Times is in talks to buy companies that strengthen its digital subscription business, reports Gerry Smith of Bloomberg News.
Smith writes, “The publisher is hunting for companies that can ‘support and accelerate our growth in quality content and, in particular, are based on digital subscriptions,’ Ridding said in an interview in New York. The company is also interested in technology firms that bolsters its data analytics — valuable for targeting readers with advertising and subscriber offers, he said.
“‘We have a number of opportunities in the acquisition zone on the radar,’ Ridding said. The newspaper declined to comment on which companies it was talking with. ‘There are some irons in the fire.’
“‘That left the FT needing support in particular areas of development,’ Ridding said. ‘Nikkei has been very supportive of the investments we need to make.'”
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