Figuring out big stories and how you will attack them

Christopher Pape of Resident magazine interviewed Fox Business Network anchor Melissa Francis about her job.

Here is an excerpt:

R: Tell me about your experience with Fox Business.

MF: I love Fox, it incorporates many more viewers because it covers the intersection between Wall Street, Main Street and Washington. Everything that happens in government impacts your finance and your job and so on. It is much broader; it is more about how everything that happens in economy affects the individual and how it impacts job market.

R: Do you do write for the show?

MF: Most of the show isn’t written. We figure out big stories and work out how we will attack them. We write the facts of the situation that we are discussing but then it becomes a dialogue between guest experts and ourselves. I will ask my team to search for facts and write it all up, but that just arms us for our discussion.

R: Do you get any interaction from the public?

MF: Yes, Twitter blows up a lot and they tell us their thoughts. It’s a great indicator.

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