Alan Wastler, the managing editor of CNBC.com, writes Wednesday about the jargon that often infiltrates business news stories.
“Such jargon creep is common in beat reporting or specialty reporting. Reporters and editors are dealing with sources who use specialized language all the time. So the journalists begin to adopt it — you don’t want to sound like you don’t know what your talking about to a source, after all.
“But many times journalists forget when they are talking to a source and when they are talking to their audience. That’s unfortunate, since the journalistic mission is to explain complicated and serious subjects in a way that most people understand. (Of course, there’s the opposing danger of ‘dumbing down’ material, but that’s another blogpost).
“Occasional use of jargon can be okay as long as you explain it. Unfortunately, as the use of a particular piece of jargon becomes more common, the explanation gets dropped.”
Read more here.
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