Daniel Lyons, a senior editor at Forbes magazine, has come forth as the writer of the Fake Steve Jobs blog that has captured the imagination of techies around the world — and attracted Jobs and Microsoft’s Bill Gates as readers.
“Mr. Lyons says he recalled trying out the voices of several chief executives before settling on the colorful Apple co-founder. He twice tried to relinquish the blog, but started again after being deluged by fans e-mailing to ask why Fake Steve had disappeared.
“Though many speculators have guessed Fake Steve was an Apple insider, Mr. Lyons says he has never interviewed Mr. Jobs nor written a story about the company. ‘I have zero sources inside Apple,’ he said. ‘I had to go out and get books and biographies to learn about a lot of the back story.'”
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