Categories: OLD Media Moves

Expanding Inc. and Fast Company online

Ed Sussman of Mansueto Ventures, the parent company of Inc. and Fast Company, talked to DM News in a Q&A about how the two business magazines are expanding their presence online.

Sussman said, “IncTechnology.com rolled out about four months ago with about 100 up-to-date technology guides for small business owners and their technology staff. Weâ€™re adding anywhere from 10 to 20 new guides every month, along with new bloggers, columnists, multimedia content. We intend to continue to grow this new site with more and more content. We recently crossed half a million page views per month for the site and intend to double it by the end of year.

“Our investment in editorial staff is also allowing us to expand our new coverage on Inc.com, our creation of on-the-news features and to expand the number of high-visibility bloggers on the site. Some of the most beloved and well-respected entrepreneurs in the Inc. community will be debuting in 2007, including Norm Brodsky, the most well-known columnist of Inc. magazine.

“At FastCompany.com, while the addition of community elements is the dominant theme on the Web sites for the next few months, we also have some spectacular new professional content ready to roll out. One of the best-known Web 2.0 bloggers, Robert Scoble of Scobelizer.com, is not only writing for Fast Company magazine but will also be doing video interviews and a link blog for FastCompany.com. Our video efforts, in general, will be picking up substantially.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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