Nicole Lapin, a CNBC anchor who left the business network earlier this year, launched Recessionista.com, a personal finance website aimed at women between the ages of 18 and 34.
The site will offer financial guidance and investing advice to young women who aspire to be frugal during the economic recession.
In addition to providing women with practical career advice such as “5 Things NEVER to Wear to Work” or “How to Play to Your Work Weaknesses,” the site will aim to decode often intimidating financial topics in an easy-to-navigate format.
“It is not a coincidence that Recessionista is the first initiative launched by Nothing But Gold Productions,” said Lapin, CEO of Nothing But Gold, in a statement. “The financial journalism world is devoid of content specifically geared towards women my age. We are in dire need of advice and information to intelligently guide our financial decisions in a fun, sassy, non-judgey way.”
The site will also provide money-saving tips and advice for building a career and thriving in the workplace. The site will also feature celebrity interviews and profiles of successful female entrepreneurs.
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