Categories: OLD Media Moves

European biz execs prefer Twitter to biz news websites

More European business executives are spending their days on Twitter than the ft.com, Bloomberg.com and other business websites, according to new research.

John Reynolds of MediaWeek writes, “The research, seen exclusively by Media Week, from Ipsos Media shows that 20% of top European businessmen, including chief executives and finance directors, are spending more time on Twitter in an average month, than on global business websites such as Reuters, Bloomberg, and the Economist.

“The data also reveals that the business elite have dropped off in their daily consumption of the Financial Times and The Economist.

“The 2012 Ipsos Media report into media consumption of the Business Elite surveys business executives who have an average salary of €157,326 (£125,000).

“In total, 444,441 executives were surveyed across Europe about their consumption of websites, newspapers and TV.

“The findings show that the Business Elite remain high consumers of traditional media and have a desire for the most up to date information.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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