OLD Media Moves

European biz execs prefer Twitter to biz news websites

September 13, 2012

Posted by Chris Roush

More European business executives are spending their days on Twitter than the ft.com, Bloomberg.com and other business websites, according to new research.

John Reynolds of MediaWeek writes, “The research, seen exclusively by Media Week, from Ipsos Media shows that 20% of top European businessmen, including chief executives and finance directors, are spending more time on Twitter in an average month, than on global business websites such as Reuters, Bloomberg, and the Economist.

“The data also reveals that the business elite have dropped off in their daily consumption of the Financial Times and The Economist.

“The 2012 Ipsos Media report into media consumption of the Business Elite surveys business executives who have an average salary of €157,326 (£125,000).

“In total, 444,441 executives were surveyed across Europe about their consumption of websites, newspapers and TV.

“The findings show that the Business Elite remain high consumers of traditional media and have a desire for the most up to date information.”

Read more here.


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