OLD Media Moves

Escher, head of audience development at TechCrunch, departs

Anna Escher

Anna Escher, the head of audience development at TechCrunch, is leaving to join DFINITY.

Escher writes, “I still kinda don’t believe I had the opportunity to write a small slice of TechCrunch’s history as Head of Audience Development. This role was about highlighting the investigative work of our editorial team. Finessing the touch points with which the community engages with the TechCrunch brand, whether it’s the site, social, SEO, newsletters, podcasts, video or events.

“Thank you to Alexia Bonatsos hired me as an intern with zero tech knowledge. Travis Bernard who turned me into a numbers person, taught me everything I know about audience development and unwaveringly advocated for my growth. Henry PickavetJordan Crook and Matthew Panzarino who lead the editorial team with sharp wit and empathy. Jon Shieber and Connie Loizos who invested in my reporting career and whipped my news writing into shape. Neesha Tambe who has been a guiding source of inspiration, trailblazing the Startup Battlefield and community programs. And the rest of the editorial team — I have not-so-secretly been a total fangirl of every reporter on staff since day one.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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