Editor explains changes to business magazine

Vicki Gowler, the editor of the Idaho Statesman, explains the changes being made to its business magazine, Business Insider.

Gowler writes, “I increasingly believed it was important to make sure more of our readers could see this magazine.

“We are going to do that by shifting to a monthly themed magazine. That means we will highlight content on a certain topic, from technology to law to the business of health care to construction.

“Our largest magazines in the past year have been our themed ones, clearly serving readers and advertisers well.

“By shifting to a monthly and giving ourselves more time to produce each edition, we will be able to give this magazine to all of our readers. It will move to Wednesdays, usually the third one each month.

“We also will make some changes based in part on a readers survey we did last year. We will drop the public records pages and add more pages of stories, photos and graphics. We will have more room to include stories from around the state.

“Coverage of local business is, simply, an important thing for every daily newspaper. I am pleased that we will be giving a bigger, better magazine to all of you, even though we won’t have a magazine every week. And we will bring back a daily business section on Tuesdays as well.”