Economist to provide single-issue susbcription service

Stephen Brook of The Guardian in London writes about how The Economist is offering a subscription service that allows consumers to order a single copy to be delivered to their home the next day.

Brook writes, “The service does not require readers to commit to subscribing to the magazine for any period and the cost of the magazine is £4 – the same as the newsstand price.

“‘We think Economist Direct presents an exciting new route to market and a fundamental shift in how we think about more casual readers,’ said Isaac Showman, marketing manager at the Economist.

“‘The service offers an amazingly straightforward and convenient way to buy the Economist in the UK and is, we believe, the first such service offered by any newspaper or magazine.'”

Read more here.