Rob O’Regan of EMedia Vitals reports that The Economist will launch iPhone and iPad applications later this year.
“Grut believes the iPad and other e-readers like the Kindle offer an opportunity to replicate the lean-back experience of the print magazine.
“‘The strong message we’re seeing is that people are using these devices in a completely different way than they use desktops,’ he said. ‘We’re seeing increasing evidence of the enjoyment people derive from reading on these devices. For us it’s a complete departure from the old world of digital. It’s much more like print.’
“Which, of course, plays right into the type of analytical, long-form journalism The Economist offers.”
Read more here.
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