Economist to charge for all online content

John Reynolds of MediaWeek reports that The Economist will begin charging for all of its content on its Web site.

Reynolds writes, “The move to the paid-for model, expected to be introduced within the next six months, marks something of a reversal for the brand, which, in 2007, moved to a predominantly free model.

“It had previously provided a mix of paid-for and free content, before deciding to make its content free on its homepage in September 2006.

“The Economist.com is not audited by ABCe, but the UK circulation of the print edition of the magazine has registered 56 consecutive gains in circulation, suggesting that payment for content across the site has had minimal impact on sales of the title.”

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