Economist circulation continues to rise

Ben Dowell of The Guardian in London reports that The Economist‘s subscription numbers continue to climb, hitting a record in the United Kingdom.

Dowell writes, “The Economist’s global circulation now total 1,473,939, a year-on-year growth of 3.7%.

“The bulk of the copies are sold in North America, where circulation is now 833, 667, year-on-year growth of 2.5%.

“The Economist’s publisher, Yvonne Ossman, attributed the title’s deliberate move to ‘broaden its audience’ to a 59th consecutive six-monthly increase in circulation, with continental Europe sales up 0.9% year on year and 0.3% on the period to 240,743.

“‘We have sought, through our communications, to challenge non-readers’ misperceptions of the publication as dry and mostly about finance by highlighting the breadth and individuality of Economist editorial,’ Ossman said.”

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