Categories: OLD Media Moves

Economist launches audio version of magazine

Katie Allen of The Guardian Unlimited newspaper in London writes that The Economist has started an audio version of its magazine to meet the needs of subscribers with no time to read.

Allen wrote, “The weekly said it was the first leading international publication to offer a full audio edition. From this week listeners will be able to scroll through the Economist and download audio versions of articles by section or in its entirety.

“The magazine, which has a worldwide print circulation of 1,197,712, said the audio service would be free to subscribers. Non-subscribers can buy each issue for Â£4.

“The idea of giving Economist readers news and features to digest while they are on the move follows a move by all the major newspapers into podcasts, quasi-radio programmes that can be downloaded to a computer and transferred to a player.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.