The Economist began an eight-week advertising campaign in the United States on Thursday.
The campaign, itled ‘Dynamic World’, was created by brand consultancy BrandPie and produced in collaboration with Versus, a creative production studio.
The ad will air prior to, and during, the U.S. election and stresses The Economist’s wide range of content, the ways in which its content can be consumed — in print, online and in audio.
“As we ramp up our marketing efforts in the U.S., this activity is an important piece of our digital marketing plans to drive awareness of The Economist brand and increase subscriptions” said Mark Beard, senior vice president, North America at The Economist, in a statement.
The Economist has 1.46 million subscribers, and 57 percent of those are in North America.
