Categories: OLD Media Moves

Economist hits circulation high

The Economist continued to see growth in circulation for the first half of 2011, with ABC reporting a 2.64 percent circulation increase in year-over-year comparison, reports Stefanie Botelho from Folio.

Botelho writes, “North American subs are now up to 844,387, the largest number in The Economist’s history. Digital subs are also up at 5,245; four times higher than last year’s number.

“Globally, The Economist has 1.5 million subscribers, with a steady 3 percent increase of added subscribers year-over-year. This amounts to an overall 89 percent increase in subscriptions over the last decade.

“During fiscal 2011, which ended on March 31, The Economist saw 14 percent growth in its print advertising, up to $171.9 million. Digital advertising was even stronger, up 23 percent to $32.4 million.

“In first quarter 2011, PIB reported that ad pages were up 4.2 percent in year-over-year comparison.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.