The Economist is starting to give articles in its magazine to bloggers in advance of publication so that they can start commenting about them and create interest in the content, writes Laura Oliver on the Journalism.Co.UK site.
“Seery’s comments came in a discussion with Dr Dietmar Schantin, director of IFRA’s Newsplex project, about how to increase page views online.
“Schantin, who advised the Telegraph Group on its move to a fully integrated newsroom, said he was aware of the importance of blogs in driving up viewing figures.”
Read more here.
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