Categories: OLD Media Moves

Economist gives bloggers articles in advance

The Economist is starting to give articles in its magazine to bloggers in advance of publication so that they can start commenting about them and create interest in the content, writes Laura Oliver on the Journalism.Co.UK site.

The Economist Oliver wrote, “Having identified a group of influential US political bloggers, the media company gives content to these individuals in order to begin circulation, Mike Seery, chief information officer of The Economist Group, told delegates at an AOP forum, in London yesterday.

“Seery’s comments came in a discussion with Dr Dietmar Schantin, director of IFRA’s Newsplex project, about how to increase page views online.

“Schantin, who advised the Telegraph Group on its move to a fully integrated newsroom, said he was aware of the importance of blogs in driving up viewing figures.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.