The Economist is starting to give articles in its magazine to bloggers in advance of publication so that they can start commenting about them and create interest in the content, writes Laura Oliver on the Journalism.Co.UK site.
Oliver wrote, “Having identified a group of influential US political bloggers, the media company gives content to these individuals in order to begin circulation, Mike Seery, chief information officer of The Economist Group, told delegates at an AOP forum, in London yesterday.
“Seery’s comments came in a discussion with Dr Dietmar Schantin, director of IFRA’s Newsplex project, about how to increase page views online.
“Schantin, who advised the Telegraph Group on its move to a fully integrated newsroom, said he was aware of the importance of blogs in driving up viewing figures.”
Read more here.
