Economist claims 5.3 million readers each week

The Economist now claims to reach some 5.3 million readers a week, writes Dominic Ponsford of The Press Gazette.

Ponsford writes, “The figure has been arrived at after combining its total weekly print and digital readership totals and then taking out overlaps. The methodology has been rubberstamped by PricewaterhouseCoopers and involves combining data from ABC, The Economist reader survey, internal website data and other reader research.

“The claimed weekly global readership total is as follows:

Print: 4,594,866
Web: 1,580,354
Tablet: 260,943
Smartphone: 265,575
Mobile web: 631,476
Net audience: 5,275,282

“The net audience totals per region are as follows:

North America: 3,389,433
United Kingdom: 501,343
Continental Europe: 648,959
Middle East and Africa: 94,411
Asia Pacific: 546,546
Latin America: 94,590

“The Economist claims to have a wordwide print and digital edition circulation of more than 1.5m copies a week.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.