The Economist now claims to reach some 5.3 million readers a week, writes Dominic Ponsford of The Press Gazette.
Ponsford writes, “The figure has been arrived at after combining its total weekly print and digital readership totals and then taking out overlaps. The methodology has been rubberstamped by PricewaterhouseCoopers and involves combining data from ABC, The Economist reader survey, internal website data and other reader research.
“The claimed weekly global readership total is as follows:
- Print: 4,594,866
- Web: 1,580,354
- Tablet: 260,943
- Smartphone: 265,575
- Mobile web: 631,476
- Net audience: 5,275,282
“The net audience totals per region are as follows:
- North America: 3,389,433
- United Kingdom: 501,343
- Continental Europe: 648,959
- Middle East and Africa: 94,411
- Asia Pacific: 546,546
- Latin America: 94,590
“The Economist claims to have a wordwide print and digital edition circulation of more than 1.5m copies a week.”
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