OLD Media Moves

Easton: The art of storytelling is being a good listener

Nina Easton

Dean Rotbart of Business News Luminaries spoke with Nina Easton, a former Fortune journalist who co-runs its “Most Powerful Women” franchise, as part of celebrating top business journalists of the 21st century.

“Storytelling and capture the visions of leaders in a range of industries and politics and journalism is one of the most important contributions that we can make,” said Easton.

She said that the art of storytelling is being a good listener and not making assumptions.  “I went into every story with an open mind,” said Easton. But she also emphasized being rebellious and questioning concepts and ideas.

“You don’t accept the status quo,” said Easton. “You don’t accept what has been handed to you.”

Easton joined Fortune in 2006 from the Boston Globe. She left Fortune in 2016 to start a communications firm with Fortune co-worker Pattie Sellers.

At the Globe, Easton co-authored “John F. Kerry: The Complete Biography” (Public Affairs), served as a lead editor of the 2003 newspaper series on which the book was based, and oversaw much of the paper’s 2004 presidential campaign coverage.

From 1988 until 1998, Easton was a staff writer for the Los Angeles Times and its Sunday Magazine. Her articles won numerous awards, including the National Headliners Award for best magazine writing and the Sunday Magazine Editors Award for investigative reporting.

Before joining the Los Angeles Times, she covered business for The American Banker, BusinessWeek and Legal Times.

To listen to the interview, go here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Indianapolis Biz Journal seeks a news editor

The Indianapolis Business Journal is looking for our next news editor, a role that focuses…

11 hours ago

Axios hires Berkowitz as ME for media and markets coverage

Axios has chosen Ben Berkowitz to be its next managing editor of business and markets.…

16 hours ago

Business Insider hires Ortega as director of newsroom operations

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm thrilled…

16 hours ago

Rest of World promotes Chandran to deputy editor

Rest of World editor in chief Anup Kaphle sent out the following on Monday: We are excited…

17 hours ago

FT hires Venugopal as India newsletter editor

The Financial Times has hired Veena Venugopal as its India newsletter editor. She has been working at…

17 hours ago

FT taps Parkin to be Middle East and Africa news editor

Benjamin Parkin has been named Middle East and Africa news editor at the Financial Times, based…

20 hours ago