Dow Jones launches video on financial independence of WSJ reporting

Dow Jones & Co. executive vice president of consumer Suzi Watford and chief revenue officer Jon Stinchcomb sent out the following to the staff:

Colleagues,

Earlier this year, we released the second video installment of our news literacy initiative, highlighting the importance of the standards and ethics in the WSJ newsroom. Today, we are pleased to share the third video in this series, which focuses on the financial independence of The Wall Street Journal’s reporting.

Our goal is to inform our customers and partners on the advertising policies we have in place to safeguard our trusted journalism from the outside influence of advertising contracts and sponsorships.

The news department of The Wall Street Journal operates completely independently from the corporate teams executing marketing, advertising sales and general business operations. This video captures the significance of this independence, assuring the Journal’s coverage remains completely impartial.

Additionally, it highlights our responsibility as a trusted news organization to ensure our readers know what type of content they’re engaging with and that the advertising messages they see are as useful and relevant as possible. Accurate labeling is essential to maintaining our readers’ confidence and it is why we always identify when something is from an advertiser—whether it’s a digital ad, custom content or a sponsored event.

Click on the link below to watch it and visit the news literacy microsite to learn more.

We are really proud of our journalism and the policies in place to ensure it’s always fair and impartial. We encourage you to share this video with colleagues and friends.

Remember, no matter whether you work in one of the newsrooms or elsewhere across the business, we all play a role in actively exemplifying the policies in place that make Dow Jones uniquely trusted.

Suzi Watford, EVP, Consumer, Dow Jones

Josh Stinchcomb, Chief Revenue Officer, Dow Jones