Marketwatch is reporting that Dow Jones has hired consulting firm Booz Allen Hamilton to find ways to increase its revenue through blogs and other products.
“He said Booz Allen would help Dow Jones evaluate how potential new products would make money, whether through advertising or subscription fees, and ensure Dow Jones has the right staffing for new products and projects planned throughout the company.
“‘We think there are enormous opportunities for the Dow Jones, Journal and MarketWatch brands,’ Crovitz said. ‘We want to be sure we’re taking a wide enough view of our opportunities.'”
Read more here.
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