OLD Media Moves

Don't mess with CNBC's Charles Gasparino

March 31, 2008

Marisa Guthrie of Broadcasting & Cable interviews CNBC‘s Charles Gasparino, who has a confrontational style — with his co-workers — on the air.

Here is an excerpt:

Charles GasparinoSo what’s with all the verbal scuffles? Dennis Kneale seemed genuinely offended when you joked that he was also a client of a high-priced prostitution ring. Should you tone it down a notch?


When you do live TV, sparks fly. That’s what’s good about it. It’s impromptu and we’re both big enough boys to forget about it when it happens.

The subprime collapse and the pending acquisition of Bear Stearns by JP Morgan Chase have certainly kept you and everyone else at CNBC busy. How has the way you’re reporting it changed?

We’ve been doing it nonstop for a year now. There is a premium here on breaking news. The way the world is working, these mega-media empires, News Corp. with Fox, GE with NBC, Bloomberg, we’re seeing the convergence of skill sets of reporters. To be a reporter who can actually write it, who can go on the air and report it and analyze it, that’s the reporter of the future because all of these news organizations are placing a premium on convergence. This is what CNBC is trying to do with CNBC.com: write it, get on the Web, and the Web traffic drives viewers to TV.

Read more here.

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