TheDeal.com executive editor Yvette Kantrow notes in her most-recent “Media Maneuvers” column the recent spate of coverage in business sections about how kicking the daily latte habit can help people save money.
“A financial version of the Chicago Tribune’s whimsical 1997 ‘wear sunscreen’ graduation column, to which it makes a jokey reference, the Times’ story tells graduates that by substituting office coffee for their daily workday latte, they would save more than $11,500 over 10 years.”
“‘Does coffee shop coffee taste better than the free stuff’? the Times asks. ‘Probably, but ask yourself, do you want to live in a roach-infested studio apartment with two roommates your entire life’?
“Well, no. But, really now, are those my only choices?”
Read more here. As for myself, I don’t drink coffee or lattes, but I still don’t have enough money in my retirement account.
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