Categories: OLD Media Moves

Dobbs of Fox Business tops Kudlow of CNBC in young viewers

Merrill Knox of TVNewser.com writes that Fox Business Network‘s Lou Dobbs had more younger viewers than the Larry Kudlow show on rival CNBC during the same time slot in the third quarter.

Knox writes, “In the third quarter of this year, Dobbs topped Kudlow in the 7pmET time slot among A25-54 viewers, the show’s first quarterly victory since launching in March 2011. Kudlow still has the edge in Total Viewers.

“For the third quarter of 2012, ‘Lou Dobbs Tonight’ had 141,000 Total Viewers and 41,000 A25-54 viewers, while ‘The Kudlow Report’ had 159,000 Total Viewers and 37,000 A25-54 viewers.

“CNBC still has an edge on FBN in primetime viewers: last week’s cable network ranker shows CNBC placed 55th among ad-supported cable networks in primetime, while FBN placed 86th, though it should be noted that FBN is in 2/3 fewer homes than CNBC and is on an all-digital tier.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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