Cramer signs new deal with CNBC, leaving TheStreet

Jim Cramer

CNBC announced Thursday that anchor Jim Cramer has signed a multi-platform deal that brings his media assets into the CNBC portfolio.

Terms were not disclosed.

In addition to his on-air duties for “Mad Money w/Jim Cramer” and “Squawk on the Street,” CNBC will partner with Cramer to create exclusive subscription products and content aimed at the investment community. Additionally, CNBC will create conferences with Cramer.

Under the terms of this agreement, beginning Oct. 4, Cramer will publish articles and videos each day for all of CNBC’s digital products and services. CNBC and Cramer will also work an exclusive investor-focused subscription product, “CNBC Investor Club with Jim Cramer.”

Cramer had previously done newsletters and commentary for TheStreet.com, which he founded. TheStreet was sold in 2019.

The subscription product will reunite Cramer with Margaret de Luna, former president and COO of TheStreet.com, who was recently appointed general manager and senior vice president of CNBC’s direct-to-consumer business.

“Jim Cramer is truly one of a kind. He has the unique ability to masterfully break down complex topics and make them digestible for everyday investors,” said Mark Hoffman, CNBC Chairman, in a statement. “And now, for the first time, CNBC will be the home for all of Jim’s media creating a virtuous cycle for his devoted viewers and loyal members to easily engage with exclusive content across all platforms and serve as a one-stop shop for sponsors and advertisers looking to interact with Jim’s comprehensive suite of products on a deeper level.”

Prior to his broadcast career, Cramer was a hedge fund manager and founder/owner and senior partner of Cramer Berkowitz.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.