Crain's gets great response in England

Crain’s Manchester Business, the first business newspaper for Crain’s in Europe, launches on Dec. 17, and the How-Do website in England notes that it has gotten an “excellent” response from advertisers.

How-Do wrote, “Launch edition advertisers include two banks and other leading regional blue-chips with ‘equally encouraging’ a number of subscriptions (£74 pa) already taken out while requests for trial subscriptions are into the hundreds.

“The print run is 18,000 copies of which 3,000 will be distributed through the news trade with the 15,000 balance being mailed to named business individuals across Greater Manchester. Porter claims that no other business publication in the region goes to as many named individuals. Insider may argue otherwise but its circulation area is the whole North West.

“There will be two further editions in January and from February the title will go weekly.”

Read more here.