OLD Media Moves

Crain’s Detroit to expand coverage

November 14, 2011

Posted by Chris Roush

Mary Kramer, the publisher of Crain’s Detroit, writes about how the weekly business newspaper wants to expand its coverage in the next year.

Kramer writes, “Last year, we recognized that the kind of journalism we produce at Crain’s Detroit Business would be welcomed in other parts of the state. So we created a monthly print section devoted to offering in-depth reporting on industry trends outside of Southeast Michigan. In addition to our own subscribers in Southeast Michigan, we send this monthly issue to 5,000 C-suite executives around the state.

“We also now have weekly digests of important Michigan business news and a weekly e-newsletter that offers timely updates.

“As a news organization, we at Crain’s have never felt a stronger need in our market — and our state — for reliable business reporting than we feel right now.

“Our plans in 2012 are not to retrench but to expand and provide in-depth reporting on companies and industry trends not just in Southeast Michigan but around the state.

“We’ll be announcing how we do that soon.”

Read more here.

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