Covering the U.S. biz world for an international audience

PRWeek’s Aarti Shah interviewed Francesco Guerrera, the U.S. business and financial editor of the Financial Times, about how he does his job and what stories he covers.

Here is an excerpt:

What big stories are you focusing on now?

Guerrera: The big topic at the moment is obviously the future of the banking industry. I’m following JPMorgan, Goldman Sachs, Morgan Stanley, Bank of America, and Barclays closely. The question is how will the industry shape up following the crash, and a lot of issues fall under that umbrella.

For instance, there are numerous public affairs issues related to rebuilding this sector, which gives a political angle to my writing. Traditionally, I don’t have to cover the political ins and outs, but I do have to stay in tune with domestic and international politics as they pertain to corporate governance and finance.

What types of stories are you most interested in covering?

Guerrera: I’m particularly interested in how the financial sector and economy will work together to reconnect with the real world. How it will improve its relationship with consumers, improve its lending, and stand on its own again. Eventually, the government side will be the less interesting angle. It will be more interesting to see how the people banking begin to invest and save.

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