Categories: OLD Media Moves

Covering the pharma beat for CNBC

Brian Flood of TVNewser.com interviewed CNBC reporter Meg Tirrell about how she covers the biotechnology and pharmaceutical beat.

Here is an excerpt:

TVNewser: You joined CNBC about six months ago. What’s been the biggest surprise so far?

Tirrell: Taking the question literally, my biggest surprise probably was when our 5pm show, “Fast Money,” asked me to do a segment on the drug Cialis (which is for, er… men’s health), and then I walked on set to find that I was going to be doing the segment side by side… with Regis Philbin. We made it a commendable 90 seconds without cracking up, and it was amazing.

Taking the question more seriously, I think one of the biggest surprises has been just how small the organization is, for such a big enterprise. Everyone owns their beat and has a seat at the table, which is awesome.

TVNewser: How/why did you get into the biotech and pharmaceutical field?

Tirrell: I come from a family of scientists, so it’s a natural fit, but I had a little bit of a circuitous path here. I initially planned to be an arts critic, but then stumbled on business reporting because of a wonderful adviser in grad school at Northwestern. Then at Bloomberg News I was offered a spot on the health team covering pharmaceuticals and biotech, and it stuck. I love how human the stories on this beat are, and how important medicine is to people’s lives. And it certainly doesn’t hurt having a phone full of chemists and biochemists to call with the silly questions I’m too embarrassed to ask people I’m not related to.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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