Covering the industry can be inside baseball

PRNewser interviewed CNNMoney.com’s Paul LaMonica about what it’s like to cover the media business.

Here is an excerpt:

Best part about covering the media & entertainment beat?
This is a very exciting and rapidly changing industry and there are many intelligent people who are trying to re-shape the landscape. So it’s a good time to be covering the sector since it is in a constant state of flux.

Worst part about covering the media & entertainment beat?
At times, I feel that some media stories that I do may be too “inside baseball” if you will and are not as interesting to the broader group of readers that come to CNNMoney.com, particularly readers who are interested in stocks. I also think that those of us who write about the industry often make the mistake in assuming that the average reader cares about certain stories as much as we do. For example, I do get the sense that many of our site’s readers care passionately about what will happen with the Sirius-XM merger, both from a consumer and investing standpoint. I don’t get the sense that too many readers, or News Corp. investors for that matter, care all that much about the changes Rupert Murdoch is going to make at Dow Jones and the WSJ.

What blogs are on your daily reading list?
Of course (shameless plug alert) there are all the fantastic blogs from Fortune on CNNMoney.com. Some other must-reads for me are I WANT MEDIA, The Huffington Post, Romenesko, Techcrunch, GigaOm, TVNewser on Mediabistro, TV Decoder at the NY Times and The Deal Journal at WSJ.com.

Read more here.