OLD Media Moves

ConsumerReports.org reaches 3 million subscribers

December 4, 2007

Posted by Chris Roush

Dylan Stableford of Folio magazine writes Monday that ConsumerReports.org has now reached 3 million paid subscrivers.

Consumer ReportsStableford wrote, “The print version of Consumer Reports has increased its circulation by 400,000 to 4.3 million over the last three years, including a healthy bump in newsstand sales (160,000 newsstand copies per month, up from 107,000 copies in 2004). But it’s the Web site that is enjoying the most success.

“ConsumerReports.org launched as a paid site in 1997 with 300,000 subscribers. This, the company is quick to point out, at a time when other large publishers, including the Wall Street Journal, are considering dropping their pay-for-play model on the Web or, in the case of the New York Times, abandoning it altogether.

“‘We have managed to fight the tide and expand paid readership in a way previously unknown on the Web,’ said John Sateja, senior vice president for information products.”

Read more here.

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