Orange County Register columnist Jonathan Lansner, who is also president of the Society of American Business Editors and Writers, has a column this morning where he goes off on the name change of his section from “Business” to “Marketplace.” The name change was instituted by business editor Glenn Hall.
“Just to be sure, I bounced our branding concept off a few folks outside my shop who know marketing. To be kind, they were unmoved.
“‘I’m not a traditionalist when it comes to branding, but I am a traditionalist when it comes to newspapers. And the business section is the business section,’ says ad wizard Richard Zien, part of the brain trust that helped dream up the provocative Carl’s Jr. image.
“‘Marketplace? That’s the place I go to with my wife on Saturday to shop.'”
Read the column here.
Wall Street Journal reporter Hannah Miao is moving to Singapore to cover the China economy.…
Financial Times reporter Simon Foy is now covering European banks. He has been covering accounting for the…
Debtwire, the leading provider of global fixed income news, analysis and data for more than…
Amber Kanwar, an anchor for BNN Bloomberg in Canada, is departing at the end of…
Moody's Ratings has promoted Yvette Kantrow to senior vice president and editor in chief. She has been…
Politico reporter Clare Fieseler is leaving the news organization to take on some ocean reporting projects. She…