Orange County Register columnist Jonathan Lansner, who is also president of the Society of American Business Editors and Writers, has a column this morning where he goes off on the name change of his section from “Business” to “Marketplace.” The name change was instituted by business editor Glenn Hall.
“Just to be sure, I bounced our branding concept off a few folks outside my shop who know marketing. To be kind, they were unmoved.
“‘I’m not a traditionalist when it comes to branding, but I am a traditionalist when it comes to newspapers. And the business section is the business section,’ says ad wizard Richard Zien, part of the brain trust that helped dream up the provocative Carl’s Jr. image.
“‘Marketplace? That’s the place I go to with my wife on Saturday to shop.'”
Read the column here.
Jude Marfil, newsroom operations manager for The Wall Street Journal in its Washington office, was…
Tristan Greene, deputy U.S. news editor at cryptocurrency news site CoinTelegraph, is leaving next month…
Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…
Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…
In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…
Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…