Abbey Klaassen of Advertising Age writes about how CNET is going to syndicate its content in a bid to boost its page views.
“He recounted the old way to do syndication — it happened only among the big media players, and there’d be fights over user attribution and contracts. By contrast, CNet will package its content into programmable, ad-supported units that can be picked up by anyone and run anywhere. While it has struck some formalized partnerships with companies such as AOL, Monster and Wikia, it is also offering a self-serve model.
“Mr. Ashe stresses this is markedly different from how major media companies are already ‘widgetizing’ their content — it won’t be just headlines and summaries packaged into a widget but full content, meaning those reading it will never have to jump to CNet’s sites.”
Read more here.
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