OLD Media Moves

CNBC's Ron Insana to leave anchor desk

February 20, 2006

The cable network announced in a press release this morning that the well-liked Ron Insana will stop being an anchor and instead become a “senior analyst” at the business channel.

The release states, “Insana will offer daily commentary on the biggest economic and business news stories. He will appear on the network’s signature morning broadcast, ‘Squawk Box,’ once a month as well as on other CNBC programs.”

Apparently the move is part of Insana’s other ventures. The release notes that Insana is planning to start his own business and a subscription-based financial newsletter. Both will operate independently of CNBC.

Still, the move is just another in a series of shakeups at CNBC as it anticipates the competition from the upcoming Fox business channel scheduled to start operations later this year. The release did not state who would replace Insana on the ‘Street Signs’ program on CNBC.

The TVNewser blog had this to say about the move: “Insana’s departure from Street Signs ‘is the beginning of the ‘Squawk Box-ification’ of CNBC,’ an insider tells TVNewser.

“‘You’ll see more ensemble shows dayside and more CNBC in-house experts like David Faber and Insana and Dylan Ratigan and Joe Kernen and Jim Cramer and newcomer Erin Burnett all over the air at all times,’ the insider adds.

“So we’ll see more ‘pretty faces’ reading the stock prices, while experts explain what the stock prices mean? (Don’t get me wrong — Faber and Kernen and Cramer have pretty faces, too…)”

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