TheStreetInsider.com reports that CNBC‘s ratings fell by 25 percent during the business day in February.
“In addition, CNBC’s original ‘Money Honey’ Maria Bartiromo saw her total viewers fall 12% in total and 17% in the demo for the 3PM ‘Closing Bell’ segment and 11% total and 30% in the demo during the 4PM ‘Closing Bell’ segment.
“The new ‘Money Honey’ Erin Burnett didn’t do better. For her 2PM “Street Signs” segment, total viewers are down 16% and down 28% in the demo. The decline came despite Burnett covering the events live in Egypt during the month.”
Read more here.
UPDATE: A reader points out that CNBC was airing the Olympics in February 2010, and that skews its numbers from last year to higher than normal.
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